Jewellery Designer in the Spotlight
February 18th, 2013 / View in own page?
By Elise has recently been featured on URBAN COCO as a “Designer Spotlight”. (article here). Elise gives an in-depth interview on how she started in Jewellery Design and the path she has taken to build the “By Elise” jewellery brand across the UK, Europe and now America.
Here is a snippet – (please visit http://www.urban-coco.com/designer-spotlight-by-elise/ )
Tell us about your brand, why did you launch it?
I founded By Elise with the simple proposition of producing jewellery for women of all ages at an affordable price point. Pearls have been central to my life from an early age and consequently a great love of mine. The mystique, mythology and romance associated with one of nature’s wonders gives the humble pearl a special place in history
Luxury is a much abused term in the retail sector and I wanted a brand with a strong ethos to support the superior quality of the product.
Our customers and their satisfaction are our primary objective. We recognize and respect that they are discerning, sophisticated and demand value for money.
Luxury is synonymous with value, integrity and quality. Luxury is not achieved by economising on quality, restricting access to the consumer or limiting production. Simply classifying an item as luxury or affordable luxury does not in itself define that item is luxury.